I’ve always been curious about Kickstarter projects when it comes to literature. I think new approaches to literature in general, particularly ones spurred by the digital age, like online fundraising, self-publishing, and e-readers are all worthy of exploration. Books may be hundreds of years old, but that doesn’t mean it’s too late to change things up.
Not all bookish fundraisers thrive on Kickstarter. That Globe to Globe Hamlet Tour you may have heard about? The fundraiser was cancelled due to lack of backers. To be fair, that particular fundraiser was for a hefty amount for a tour that had never been done before. It was risky to begin with. But other fundraisers are quite successful. Doodler and poet Alan J. Hart created a Kickstarter fundraiser back in April for a children’s book called Everything’s Better With Monkeys. Here’s a video about the project:
Alan wrote the first poem in the book back in 2006, but he has expanded on it since with the encouragement of others. The poems come with illustrations depicting famous paintings, like Grant Wood’s American Gothic or Salvador Dali’s The Persistence of Memory—with monkeys, of course. Here’s example of the type of poetry in the book:
“Whistler’s Mother looks so bored
Just sitting in her chair
I think that a baboon or two
Would add the needed flair
That old couple with the pitchfork
Looks quite unhappy too
Adding an orangutan
Is just the thing to do”
I reached out to Alan to conduct an interview about Everything’s Better With Monkeys, which you can read below:
The Poetics Project: First off, I watched the video you posted on your Kickstarter page and thought it was hilarious. Why did you choose to create a video for the project? Do you think the effect of the video would have been different had it been less comedic?
Alan J. Hart: Thanks! Kickstarter offers a really good tutorial for people that want to use the site, and they highly recommend including a video. Projects with videos have a much higher success rate than those without (50% vs. 30%), so I definitely wanted to include one. I think the concept of the video made it more effective. I wanted it to be something that people would not just notice, but get a kick out of and want to show to other people. I heard from a couple of people specifically that they backed the project because they enjoyed the video.
TPP: Were there any other methods you employed to get the word out there?
AJH: Facebook was my main marketing tool. I gave the book it’s own facebook page, and I put up new posts every day on the book’s page, which I also shared on my personal page. I started with a simple announcement of the project, then tried to have a new gimmick every day, teasing some of the art from the book or posting pictures of the monkeys featured in the book. I always included a link to the kickstarter page and encouraged people to share it on their own walls.
I also put all of the relevant information into an e-mail and sent it to everyone I knew who isn’t on facebook or doesn’t use it very often, and encouraged them to back the project and to spread the word to their friends.