Savvy copywriters use swipe files to build collections of tried-and-true marketing materials to reference when they feel stuck. But whether you’re a writer, artist, or designer, we can all use a little inspiration every now and then. Building your own swipe file could be the very way you find some.
A Collection of Examples
So in the literal sense, what exactly is a swipe file and where is it stored? It is, simply, a collection of words and images that serve to aid your creative endeavors.
Everyone knows artists steal from each other. Okay, not actual theft, and do not plagirize. Instead, let’s call it inspiration. When you place something in your swipe file, your goal is to analyze the text. Why does it work so well? Study and improve your writing skills.
Where To Start
For one, there’s no point in a swipe file that doesn’t get used. The goal isn’t to be a hoarder of images and words and ideas that, once squirreled away, are quickly forgotten. Make sure to create a system that works for you (more on that later).
You can create different swipe files for different purposes. If you work by day in marketing while pursuing your own creative projects at night, create a separate file for each of those pursuits.
What To Put In A Swipe File
Take pictures or screenshots of passages that made you pause, laugh, or cry. The ones that connected with you. Save links to articles with topics that interest you or headlines that grab you. If you’re having trouble locking down the mechanics of your story, you might find what you’re searching for when you pinpoint what about other people’s writing drew you in.
I’ve started to make a note of first sentences. How do authors begin their stories? What about that string of words made me want to keep reading?
As someone interested in digital marketing, I also have a swipe file for advertisements and copy.